Mercury Milan (200)
2006 Mercury Milan V6 Premier
2010 Mercury Milan Hybrid
2007 Mercury Milan
2007 Mercury Milan Premier
2007 Mercury Milan Premier
2006 Mercury Milan
Brand
Mercury
Model
Milan
Generation
Milan
VIN
3MEFM07ZX6R44325
Auction number
40569191
Sale date
17.10.2024 13:30
Auction platform
iaai.com
2010 Mercury Milan
2010 Mercury Milan
2010 Mercury Milan Hybrid
2010 Mercury Milan Premier
2007 Mercury Milan I4
2010 Mercury Milan Premier
2010 Mercury Milan Premier
2010 Mercury Milan Premier
2010 Mercury Milan
Mercury Milan is one of the most recognizable cars produced under the famous Mercury brand. This sedan, which occupies an important place in the market, has a long and interesting history, full of various modifications, evolutions and achievements.
The Mercury Milan owes its debut to 2005, when it was first shown to the public at the Los Angeles International Auto Show. Externally, the Milan stood out for its elegant and modern design, which immediately attracted the attention of fans of the brand and car enthusiasts in general.
Over the years, the Mercury Milan has undergone various modifications and improvements, including design updates, technical innovations, and improved capabilities. Fans of the car have had the opportunity to choose from a variety of trim levels and options, allowing them to tailor the Milan to their needs and preferences.
Mercury Milan: Model History
During its existence, the Mercury Milan went through several modifications and updates, including changes in the exterior design, technical improvements and additional options. It was available in various trim levels, offering buyers a variety of choices in terms of equipment level and price range.
Over the years, the Mercury Milan gained popularity for its comfortable interior, good handling, and affordable prices. However, like any model, the Milan had its share of problems, including poor fuel economy in some engines and reliability issues in some components. Despite this, it left its mark in automotive history as one of the icons of the Mercury era.
- Years of production: 2005-2011
- Body colors: Various depending on year of manufacture and sales market
- Sales: Accurate sales figures for the Mercury Milan by year aren't always easy to find, but it was a popular car in its class.
Origin and development of Mercury Milan
One of the key features of the Mercury Milan was its platform, which was developed as part of a joint project between Ford and Mazda. This platform allowed the creation of a car with excellent handling and dynamics.
Since its introduction, the Mercury Milan has been available in several trim levels, including V6 and four-cylinder Duratec engine options. In addition, a variety of trim options and customization options have been offered, making the model appealing to a variety of buyers.
Popular colors for the Mercury Milan included classic options such as black, silver, white, and blue. However, the company also offered some unique shades depending on the year of production and special editions.
Over the years, the Mercury Milan faced various challenges, including a decline in demand for sedans in favor of crossovers and SUVs. Despite this, some Mercury Milan models remained popular due to their style and reliability, although their production ceased in 2011.
Key Features and Innovations
The Mercury Milan, produced from 2006 to 2011, was a stylish sedan developed using the Mazda CD3 platform, which was also used in the Ford Fusion and Lincoln Zephyr (MKZ). It combined comfort and dynamics, attracting buyers with its design and technical features.
One of the key innovations of the Mercury Milan was the ability to choose between two engine types: a 4-cylinder and a V6. This gave potential buyers more flexibility in choosing depending on their preferences and power needs.
- Spacious interior: The Mercury Milan featured a spacious interior that provided comfortable seating for both front and rear passengers. This made it an attractive choice for families and those who valued comfort while traveling.
- Safety system: The Mercury Milan model features modern pass-key immobilizer systems, AdvanceTrac stability control system and airbags. This increases the level of safety for both the driver and passengers.
- Fuel-Efficient Engines: The engine options offered for the Mercury Milan provided good fuel economy while still providing ample power, making it an attractive choice for those who value efficient use of resources and fuel economy.
Market Impact and Competition
The Mercury Milan, produced from 2006 to 2011, was a significant model for the Mercury brand. This mid-size sedan was an adaptation of the Ford Fusion and was aimed at buyers who were looking for comfort and reliability at an affordable price. The Milan received positive reviews for its performance, comfort, and fuel economy.
However, despite all its advantages, the Mercury Milan faced stiff competition in the market. Among its main rivals were such models as the Honda Accord, Toyota Camry and Chevrolet Malibu. These cars were popular due to their innovations, high reliability and wide network of dealers.
Key factors of competition
Among the factors that influenced competition, the following can be highlighted:
- Technological Innovation: Competitors such as Honda and Toyota have been aggressive in introducing new technologies that have made their vehicles more attractive to buyers, especially in terms of safety and fuel efficiency.
- Marketing Strategy: More aggressive marketing policies of competitors allowed them to maintain their leading positions in the market, while Mercury's marketing efforts were not always powerful enough.
- Brand Loyalty: Brands like Honda and Toyota had a strong loyal customer base, making it difficult to attract new customers to the Milan.
- Build Quality and Reliability: Despite its good performance, the Milan was inferior to its competitors in some aspects of reliability and durability, which affected its positioning in the market.
The Milan's sales figures reflect this fierce competition. Over the course of its production run, the model has sold several hundred thousand units, significantly behind the market leaders.
However, the Mercury Milan has had its successful periods. The most successful years were at the beginning of the model's production, when the novelty and attractive design attracted the attention of buyers. At the same time, the most problematic years are associated with the economic crisis of 2008 and the general decline in interest in the Mercury brand, which led to the end of the Milan production in 2011.
Mercury Milan Modifications and Colors
The Mercury Milan, produced from 2006 to 2011, was offered to customers in several modifications and different color options. Each modification offered unique features and options that distinguished it from others. The color palette also played an important role in attracting customers, offering a wide choice to suit different tastes.
Depending on the year and trim level, buyers could choose from a variety of engines, transmissions, and options such as leather upholstery, navigation, and a premium audio system. As for colors, the Mercury Milan lineup included both classic and bolder options.
Main Modifications
- Base (S): Basic model equipped with essential standard features.
- Premier: A more advanced version with upgraded features, including leather seats and an upgraded audio system.
- Hybrid: An eco-friendly version that offers hybrid technology to improve fuel economy and reduce emissions.
Color palette
Throughout its production years, the Mercury Milan was offered in a variety of colors, which could vary depending on the year and model.
Year of issueAvailable Colors
2006 | Black, Silver Birch, Dark Blue Pearl, Dark Shadow Grey, Satellite Silver, Oxford White, Redfire
2007 | Black, Dune Pearl, Alloy, Satellite Silver, Dark Blue Pearl, Light Sage, Oxford White, Redfire
2008 | Black, Moss Green, Vapor Silver, Dark Blue Pearl, Alloy, Oxford White, Redfire
2009 | Black, Brilliant Silver, Tuxedo Black, Sangria Red, Sterling Grey, Sport Blue, Smokestone, White Suede
2010-2011 | Black, Tuxedo Black, Sterling Grey, Ingot Silver, White Platinum, Sangria Red, Sport Blue
2006 | Black, Silver Birch, Dark Blue Pearl, Dark Shadow Grey, Satellite Silver, Oxford White, Redfire
2007 | Black, Dune Pearl, Alloy, Satellite Silver, Dark Blue Pearl, Light Sage, Oxford White, Redfire
2008 | Black, Moss Green, Vapor Silver, Dark Blue Pearl, Alloy, Oxford White, Redfire
2009 | Black, Brilliant Silver, Tuxedo Black, Sangria Red, Sterling Grey, Sport Blue, Smokestone, White Suede
2010-2011 | Black, Tuxedo Black, Sterling Grey, Ingot Silver, White Platinum, Sangria Red, Sport Blue
In summary, the variety of trim levels and color options allowed the Mercury Milan to meet the needs of various customers, from those looking for basic functionality to those who preferred more luxurious and technologically advanced options. The successful combination of performance and aesthetics made the Milan an attractive choice for many car enthusiasts.